Even before the sales began, Amazon, Cdiscount and Fnac had already embarked on the race for good deals. The event will start in a few days, but all merchants are posting several top deals on their respective platforms. Several premium brands are highlighted with great discounts this Thursday. To help you see more clearly, we have put together a list of the best deals.
Computers / tablets / TV:
Smartphones & packages:
If you are familiar with this type of transaction, you already know that merchants offer different formats of discounts. During these sales, Amazon, Cdiscount and others put the spotlight on flash sales and longer promotions. The first ones do not last more than a few hours, they can leave quickly because they will be limited by time and quantities. In short, this type of offer can disappear at any time.
Sales on Amazon and elsewhere aren’t all about flash deals. There are also standard deals that show a new markdown every week. With this operation, prices can drop by up to -80% over time. However, the references affected are often a little less popular, while the flash sales are aimed at more premium products.
Why the sales on Amazon and Cdiscount?
This year, the health situation is the same as last year. As a result, the French are turning to online shopping rather than going to physical stores. Sales on the Internet, whether on Amazon, Cdiscount and Darty, will attract people for this edition. However, these winter sales are also a good opportunity to find bargains in traditional shops.
Balances on Amazon and elsewhere have been postponed for a few weeks this year, due to the health situation. Normally, they take place at the beginning of January and last for some time. For this edition, they will start on January 20, 2021 and last for 4 weeks. They will therefore end on February 16, 2021. As with every edition, the best offers appear at the start of the operation.
The sales are shorter than the previous editions since last year. And for good reason, the government wants to improve the quality of this operation, which it did by increasing the duration of the event from 6 to 4 weeks. This allows the sales to offer good resistance to events that are growing like Black Friday. During these sales, Amazon plans to set the bar high in order to stand out after a complex year.
During this new edition of the sales, Amazon is taking a step ahead. The French are used to seeing deals at the beginning of the month, as is the case in normal times. The merchant is therefore already unveiling great promotions this Thursday to meet this expectation. There are discounts on many references of all categories.
To see the sales at Amazon, it’s here:
The sales, a very French craze
Black Friday has grown a lot in recent years, but the sales date back much longer: Amazon and Cdiscount did not yet exist. Under state rule, physical or online merchants are allowed to sell stock at a loss, which is not the case with other transactions. During the winter or summer sales, everyone can market items below their purchase price.
This system means that this operation is the only one of the year when the deals can be so aggressive. We find high level promotions during Black Friday or French Days, but merchants do not sell at a loss. During the sales, Amazon highlights crazy deals with mini prices. In addition, the merchant is not in possession of a giant stock, which prevents him from encountering the worries of physical stores.
Sales on Amazon or elsewhere are occasions when players want to sell their unsold items. This is historically the case, which has the consequence of lowering the quality of these events, because merchants focus on references that sell less well. The good news is that platforms have changed their habits in recent years. They capitalize on more premium brands and items, which has improved the image of this bi-annual operation.
As we know, traditional offers that are modeled on markdowns will target unpopular references. During the sales, Amazon and other merchants will focus a lot on offers that are for more premium items in order to maintain their image. On the technology side, we have great offers on products from Samsung, Huawei, Apple and Bose.
Opportunities for winter sales
As we said, the sales dates on Amazon and elsewhere have been postponed in France. Even if the transaction is postponed for a few weeks, this is the real event of the quarter when you can do business. The next one will take place in many months at the beginning of the summer. Otherwise, the other special operations take place at the end of the year.
If you want to do business, the sales on Amazon, Fnac and Darty know how to highlight great references on this occasion. As we know, the high-tech category is popular on e-commerce platforms. However, there are crazy deals on culture, health or even DIY and gardening. You can see tons of deals on thousands of products, it’s a great way to save money at the start of the year.
This is always the case during sales, Amazon does not have a massive stock on its references. Don’t hesitate to be quick if you’re interested in a special offer, as it may go quickly. While the operation will begin soon, several premium promotions are already online. Our selection should help you to see more clearly while following the deals in real time.
To access the sales, it’s here: